Onva Digital News Release

• Mobile seen as best for speed of set-up, delivering an effective ROI and triggering customer visits
• 68% plan to increase mobile marketing spend
• Social media vies for attention but not seen as delivering effective ROI yet
• Offer messages have overtaken information messages
• Top profit traps identified in new ZinMobi Index

Dublin – 16 September, 2014 – Mobile marketing is now seen as delivering a more effective return on investment than email according to new independent research published today by ZinMobi. The research, based on responses from marketing managers from Ireland’s leading retail, restaurant and fast food brands, had mobile marketing as the #1 option when it comes to being fastest to set up and deploy a campaign (84%); #1 for delivering an effective return on investment (61%) and #1 for the speed at which customers visit after a campaign is launched (61%). The research also shows that seven out of 10 (68%) marketing managers plan to invest more in mobile marketing in the next 12 months.

A move from information to action
The results indicate that brands are increasingly using mobile marketing to drive revenue and build a loyal customer base rather than just send messages. Twice as many brands now send offer messages and/or coupons than simple information messages.  One in eight brands are now using mobile to attract back lapsed customers and one in 11 to reward loyalty.

Popularity of traditional marketing channels is decreasing
Brand managers see the influence and effectiveness of traditional channels like billboards, radio, TV, print advertising and direct mail as on the wane, with these frequently in the lowest scoring three or four techniques.

Social media, on the other hand, was #2 for speed of deployment and speed of visits but only #3 for delivering an effective ROI. Email marketing remains a strong favourite, achieving the #2 position for delivering an effective return on investment (58%).

Most brands are going mobile
Although 26% of brands currently don’t use mobile marketing, only 10% expect not to do so in the next 12 months. Furthermore, 68% of brands expect to increase their spend and none expect to reduce it.

Research identifies the ZinMobi Index of profit traps to be avoided
The research has also prompted the ZinMobi Index – a list of the marketing actions marketing managers see as the biggest waste of money. The top four traps to be avoided are:

• Failing to track and measure the outcome of every campaign (26%)
• Sending untargeted marketing messages (24%)
• Mistiming offers and promotions (18%)
• Not targeting offers by transaction history (15%).

Unsurprisingly, based on this feedback, marketing managers see their priorities for the next 12 months as:

• Improving targeting and conversion rates (18%)
• Ensuring offers are sent to the right people at the right time (18%)
• Increasing customer loyalty (12%)
• Ensuring all campaigns and messages are brand consistent (12%)
•  Increasing the speed and flexibility of running campaigns (11%)
•  Being data protection compliant (11%).

The full report is available for download via this link “Mobile Marketing: An Inside View from or Marketing Managers” or for more information visit the official ZinMobi website at www.zinmobi.com .

ZinMobi to deliver Keynote at the Retail Conference in London on September 17^th
ZinMobi will be attending the Retail Conference 2014 in London on September 17^th, where Louis Grenier, Head of Innovation at ZinMobi, will share how retailers can transform daily customer data  into valuable insights to help improve customer retention, customer lifetime value and to increase sales.

During his keynote, Louis will show how retailers can drive profitable growth by focusing on their current customers, without the need for Big Data analytics, by providing a step-by-step guide to get the most out of each customer:

• The 3 customer metrics you should be tracking today
• How to use those customer metrics in conjunction with other insights
• How to build an automated sales machine from those insights.

Keynote | ZinMobi
17 September 2014 | 12:40

“How to drive sales growth without a single new customer and little budget?” by Louis Grenier, Head of Innovation, ZinMobi.

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About ZinMobi
ZinMobi transforms customer data into more profitable growth through the intelligent use of targeted mobile messaging by adopting a phased approach to sales generating and loyalty-building campaigns. Founded in 2010, the company specialises in retail with its technology uniquely suited for online retailers, grocery chains, multi-location retailers and fast-food chains. As a result, its software is deployed across more than 2000 retail locations in Ireland, UK and North America – including the Musgraves Group, Shaws and Four Star Pizza.

ZinMobi is headquartered in Dublin and has a development and support office in Kerry and further offices in UK and North America. The company is backed by Enterprise Ireland.

• Platform avoids loyalty traps identified by new research
• Proven with Ireland’s top retailers and restaurant chains
• Delivers guaranteed results

London – June 2, 2014 – The company that has been delivering immediate sales for many of Ireland’s top retailers, restaurant and fast food chains is launching in the UK today. ZinMobi – backed by Enterprise Ireland – has developed an intelligent mobile marketing platform that is proven to trigger consumer action and purchase within minutes of pressing the send button.

ZinMobi’s approach is endorsed by the results of research from 1,000 UK Consumers, also published today by ZinMobi. It shows that keeping things simple and personalised is vital and that ensuring messages are sent at the right time and with consent is also a must have – see figure 1 (click on image to view in larger scale).

ZinMobi’s platform makes it easy for brands to avoid all these loyalty traps automatically once the system is set up.

Personal targeting works better than mobile adverts
Offers received via a targeted text message are twice as popular as mobile advertising – see figure 2.

ZinMobi uses a special algorithm to enable personal targeting by interrogating consumer purchase and demographic data. The ZinMobi approach does not require a huge investment in ‘Big Data’, just access to a small number of key data points which build a consumer profile. It is this profile that helps to automate the targeting process.

SMS edges email for read rates
Consumers are most likely to read messages sent by SMS and email – see Figure 3.

Meet ZinMobi at the Mobile Retail Summit in London on June 5^th
ZinMobi will be attending the Mobile Retail Summit 2014 in London on June 5^th, where Brian Stephenson will be holding an interactive workshop on how retail brands are using mobile to increase sales and loyalty with targeted mobile marketing campaigns; and will finish with a live demo of creating and executing a targeted mobile couponing promotion in just a few minutes, using the ZinMobi platform.

ZinMobi will also be involved in the ‘Meet the Expert’ session, in which they will have a series of 15-minute one-to-one discussions with selected attendees.

Workshop 2 | Zinmobi
15:25 – 16:10

“Running ROI-focused Mobile Marketing Campaigns across multi-outlet Retail Businesses” + Live Demo, by Brian Stephenson, CEO, ZinMobi.

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About ZinMobi
With ZinMobi retailers can capitalise on the explosive growth of the mobile channel by adopting a phased approach to sales generating and loyalty-building campaigns. Proven with many of Ireland’s top 10 retailers, the ZinMobi platform is now available in the UK and the USA. So confident of the ROI that will be delivered, ZinMobi provides a unique six-part guarantee.

ZinMobi is headquartered in Dublin and has a development and support office in Kerry. It is delivering outstanding results for its clients including a number of leading retail and fast food chains including: Centra, Four Star Pizza, Papa John’s, Shaws, SuperValu and Woodies. Its intelligent mobile marketing and messaging technology is delivered as a software as a service and integrates with all major EPOS systems. The company is backed by Enterprise Ireland.

For more information please contact Setareh Bidar on +442082247973 or at setareh@onva.co.uk

• Next step in global expansion following investment by Enterprise Ireland
• Intelligent segmentation enables smart margin management
• Advanced automation cuts admin for time-starved pizza chains
• Sounds the death knell for untargeted bulk text messages

Dublin, April 3, 2014 – ZinMobi, the breakthrough software company supported by Enterprise Ireland, launched today in North America as the next step in its global expansion.  ZinMobi’s technology enables pizza chains to capitalise on the mobile revolution with zero upfront investment and minimum continuing administration.  Its breakthrough qualities lie in the way it helps to increase the lifetime value of a customer by targeting them according to their purchase behaviour. This enables pizza chains to manage margins more effectively by matching offers to the potential value of a customer and what it will take to attract them back and keep them loyal.

ZinMobi is already the mobile marketing software platform of choice for a significant number of Ireland’s leading pizza and fast food chains including: Four Star Pizza, Apache Pizza and Papa John’s.

Breakthrough technology platform proven to drive instant revenue and profitable growth
The Irish company has arguably the smartest, yet simplest, process and software platform for generating instant revenue, sustained growth, loyalty and increased customer lifetime value for fast food and pizza chains. Its breakthrough mobile marketing and messaging platform uses purchase behavior analytics and smart algorithms to create customer profiles which are then used to trigger customer purchases via targeted, timely and relevant messages and coupons.

Users of the ZinMobi platform can send their first campaign within a matter of hours thanks to the very simple three-step set-up process and can then run automated campaigns with minimum-touch management. The ZinMobi approach eliminates all the wasted time and money associated with untargeted email and text messages.

All a customer has to do is agree the trigger points throughout the customer lifecycle at which they want to interject with marketing messages, agree on the offers and the system does the rest – automatically selecting people who fit that profile and sending them a message with a coupon to trigger the desire to buy again. This saves the countless man hours and cost associated with other marketing methods. ZinMobi’s approach also ensures full consent management and data protection compliance.

Wave goodbye to bulk messages and spam texting
Early use of text marketing focused on sending bulk messages that earned a reputation for spamming consumers. Apart from the reputational problems this causes, it is also incredibly inefficient and wasteful. Sending the same mobile offers and coupons to customers irrespective of their transaction history eliminates any sense of personalization and also gives away margin unnecessarily.

ZinMobi’s technology sounds the death knell for untargeted bulk texting. It ensures that messages and offers sent are tightly targeted, personalized, relevant and timely – without the need for Big Data or complex IT.

ZinMobi’s technology builds customer profiles by using its intelligent behaviour analytics. This includes analyzing the recency, frequency and value of a customer’s purchase history. The result is instant sales, higher conversion rates and protected margins. The personal experience this provides customers also encourages repeat purchasing, increased lifetime value and long term loyalty. Pizza chains can now send the right information and offers to the right people at the right time, triggering the customers to return and to keep buying.

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About ZinMobi

ZinMobi is headquartered in Dublin and has offices in London and Toronto.  It is delivering outstanding results for its clients including a number of leading retail and fast food chains including: Centra, Four Star Pizza, Papa John’s, Shaws, SuperValu and Woodies. Its intelligent mobile marketing and messaging technology is delivered as a software as a service and integrates with all major EPOS systems. Read more on the ZinMobi website .

• Intelligent segmentation enables smart margin management
• Advanced automation cuts admin for time-starved pizza chains
• Sounds the death knell for untargeted bulk text messages
  

Toronto, April 3, 2014 – ZinMobi, the provider of intelligent mobile marketing software for pizza chains, launched today in North America.  ZinMobi’s technology enables pizza chains to capitalize on the mobile revolution with zero upfront investment and minimum continuing administration.  Its breakthrough qualities lie in the way it helps to increase the lifetime value of a customer by targeting them according to their purchase behavior. This enables pizza chains to manage margins more effectively by matching offers to the potential value of a customer and what it will take to attract them back and keep them loyal.

ZinMobi is already the mobile marketing software platform of choice for a significant number of Ireland’s leading pizza and fast food chains including: Four Star Pizza, Apache Pizza and Papa John’s.

Breakthrough technology platform proven to drive instant revenue and profitable growth
The Irish company has arguably the smartest, yet simplest, process and software platform for generating instant revenue, sustained growth, loyalty and increased customer lifetime value for fast food and pizza chains. Its breakthrough mobile marketing and messaging platform uses purchase behavior analytics and smart algorithms to create customer profiles which are then used to trigger customer purchases via targeted, timely and relevant messages and coupons.

Users of the ZinMobi platform can send their first campaign within a matter of hours thanks to the very simple three-step set-up process and can then run automated campaigns with minimum-touch management. The ZinMobi approach eliminates all the wasted time and money associated with untargeted email and text messages.

All a customer has to do is agree the trigger points throughout the customer lifecycle at which they want to interject with marketing messages, agree on the offers and the system does the rest – automatically selecting people who fit that profile and sending them a message with a coupon to trigger the desire to buy again. This saves the countless man hours and cost associated with other marketing methods. ZinMobi’s approach also ensures full consent management and data protection compliance.

Wave goodbye to bulk messages and spam texting
Early use of text marketing focused on sending bulk messages that earned a reputation for spamming consumers. Apart from the reputational problems this causes, it is also incredibly inefficient and wasteful. Sending the same mobile offers and coupons to customers irrespective of their transaction history eliminates any sense of personalization and also gives away margin unnecessarily.

ZinMobi’s technology sounds the death knell for untargeted bulk texting. It ensures that messages and offers sent are tightly targeted, personalized, relevant and timely – without the need for Big Data or complex IT.

ZinMobi’s technology builds customer profiles by using its intelligent behavior analytics. This includes analyzing the recency, frequency and value of a customer’s purchase history. The result is instant sales, higher conversion rates and protected margins. The personal experience this provides customers also encourages repeat purchasing , increased lifetime value and long term loyalty. Pizza chains can now send the right information and offers to the right people at the right time, triggering the customers to return and to keep buying.

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About ZinMobi
ZinMobi is headquartered in Dublin and has offices in London and Toronto.  It is delivering outstanding results for its clients including a number of leading retail and fast food chains including: Centra, Four Star Pizza, Papa John’s, Shaws, SuperValu and Woodies. Its intelligent mobile marketing and messaging technology is delivered as a software as a service and integrates with all major EPOS systems. Read more on the ZinMobi website .

• Breakthrough technology company to use support to expand in world markets
• WhatsApp’s sale to Facebook proves the opportunity for mobile technology businesses

Enterprise Ireland (EI), the government organisation responsible for the development and growth of Irish enterprises in world markets, announced today that it will be supporting ZinMobi in its journey to global success in data-driven mobile marketing technology.

ZinMobi will be one of Enterprise Irelands’s high potential start-ups and will receive support from Enterprise Ireland to drive growth, innovation and achieve sales in global markets.

ZinMobi already serves many of Ireland’s leading retail and fast food chains and a number of the leading Irish pizza chains and plans to build on this success by opening new offices in London and North America in 2014.

Breakthrough technology platform proven to drive instant revenue and profitable growth

ZinMobi has arguably the smartest, yet simplest, process for generating immediate revenue and sustained growth for retail organisations. Its breakthrough mobile marketing and messaging platform has been proven to deliver immediate revenue and profitable growth to clients by using text messages to send special offers and coupons and support loyalty-building programmes.

The intelligence of ZinMobi’s offering enables clients to generate revenue automatically once the system is set up correctly –   with minimum touch from them. All a customer has to do is agree the trigger points throughout the customer lifecycle at which they want to interject with marketing messages, agree on the offers and the system does the rest – automatically selecting people who fit that profile and sending them a message with a coupon to trigger the desire to buy again. This saves the countless man hours and cost associated with other marketing methods. ZinMobi’s approach also ensures full consent management and data protection compliance.

About ZinMobi

ZinMobi is headquartered in Dublin and has a development and support office in Kerry. It is delivering outstanding results for its clients including a number of leading retail and fast food chains including: Centra, Four Star Pizza, Papa John’s, Shaws, SuperValu and Woodies. Its intelligent mobile marketing and messaging technology is delivered as a software as a service and integrates with all major EPOS systems.

For more information please contact Setareh Bidar on +442082247973 or at setareh@onva.co.uk

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