- Breakthrough hair care brand – Swell – puts consumers first by launching special consumer adviser group on Facebook
- 500 lucky consumers will be able to try the products before the official launch in January 2013
- Swell VIP members will guide the brand on future decisions
London – November 29, 2012 – Swell Hair, a new breakthrough natural hair care brand that brings real volume to fine, limp or thinning hair, today launches Swell VIP on Facebook, two months before its three-step system hits the shops in January 2013. Swell VIP will enable consumers to influence the brand about future direction and VIP members will be the first to try the new products.
Glamour with goodness
Swell is a breakthrough brand in the hair sector because it gives consumers what they want – glamour with goodness. Its unique three-step system, that includes an Advanced Volumizing Shampoo, Conditioner and Root Nutrient Complex spray, uses a minimum 97% naturally sourced ingredients to produce fuller, thicker and healthier hair.
Swell is the brainchild of a homeopath and a hairstylist. The two inspirational and contrasting founders have combined to create hair products that women want. Andrew Bidwell, hair stylist to the stars, brings the understanding of how women want their hair to look and to behave. Jonathan Stallick is a professional homeopath and natural product expert who understands how to blend active natural ingredients so that they deliver lasting benefits to hair.
The new Swell 3-step volumizing system is designed for people with fine, limp or thinning hair. The products work on the hair and also on the roots to give women fuller, thicker and healthier hair without silicones, parabens or other chemical nasties.
The journey begins with the consumer at Swell VIP
Although Swell’s breakthrough three-step system will not hit the shops until January 2013, its founders have decided to give 500 lucky consumers the chance to sample it before the rest of the world and to help shape what the brand does next.
The first 500 people to sign up to the Swell Facebook Application, launching today at www.facebook.com/swellhairuk, will receive the entire three-step Swell system at the beginning of December, completely free, just in time to give their hair a natural lift for the Christmas party season.
On top of being the first to try the products, Swell VIPs will also get access to exclusive discounts, be able to provide reviews, influence future brand decisions ask Andrew Bidwell personal style questions and have chances to win prizes and much, much more.
Swell will be announcing shortly the full product line-up, pricing and stockist information. All news will also appear at Swell VIP on Facebook.
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About Swell™
Swell is a breakthrough 3-step hair care solution that brings volume and health to fine, limp and thinning hair from root to tip. Its formula is sourced from a selection of a minimum of 97% of only the finest and richest natural blends. It is the hair care brand that delivers immediate and sustained results, leaving the hair feeling nourished, beautiful and lustrous with a luxurious texture and natural aroma from its pure essential oils. Swell delivers with no compromises and is defined as glamour with goodness – It is natural and effective, leaving hair in control while feeling in touch with nature.
Become a Swell VIP for free samples, discounts and prizes by downloading our VIP app at our Facebook page – www.facebook.com/swellhairuk