Breakthrough British hair care brand – Swell Hair – launches with new three-step system to bring volume and health to fine, limp and thinning hair
- Products are available to buy via its online shop www.swellhair.co.uk/shop
- Launch discounts available via Swell VIP community on Facebook https://www.facebook.com/swellhairuk
- Swell VIP members – now over 3,500 – are already guiding the brand’s future decisions. The first 500 had the chance to try the products before launch
London – January 17, 2013 – Flat and lifeless hair should be a thing of the past thanks to the launch today of Swell, a new British breakthrough natural hair care brand that brings real volume to fine, limp or thinning hair. Swell’s three-step system of Advanced Volumizing Shampoo, Advanced Volumizing Conditioner and Root Nutrient Complex Spray is like a beauty and health treatment for hair that lacks volume. The products are now available for purchase via Swell’s Online Shop.
Swell is different to other hair care brands because it wants to be guided by consumers and has set up the Swell VIP community on Facebook to receive advice on a regular basis. Swell VIP has gathered over 3,500 members already and the first 500 were given the opportunity to try the products and provide feedback before launch. Since then VIP members have been actively engaging with Swell, providing invaluable feedback and sharing their thoughts about the range – including new product development.
Swell. No compromises – Natural BUT very effective
Swell, the brainchild of a homeopath, Jonathan Stallick and a hairstylist to the stars, Andrew Bidwell, is a breakthrough brand in the hair sector because it works on both the hair and the follicles that create hair. Swell delivers immediate volume, improved hair growth and less fall out. Swell’s root nutrient complex, a blend of 18 natural ingredients, creates stronger, thicker and healthier hair with a natural shine.
Swell uses a minimum 97% naturally sourced ingredients, without silicones, parabens or other chemical nasties, delivering glamour with goodness.
The three products in the Swell range are:
1) Advanced Volumizing Shampoo (250 ml) at £23 – The shampoo has an elegant champagne colour and a delicious signature aroma from pure essential oils. It is double concentrated – making it very economical – and each bottle should last between one and two months depending on the amount of hair. Its powerful and colour-safe treatment leaves the hair squeaky clean and starts the volumizing and conditioning process.
2) Advanced Volumizing Conditioner (250ml) at £26 – The conditioner is nourishing, leaves no residue (no silicones in Swell) and delivers intense moisturising superior volume and a luxuriant gloss. Its natural ingredients include anti-static and detangling agents to increase combability and blow dries that hold.
3) Root Nutrient Complex Spray (100ml) at £30 – This is the vital third Step: a unique blend of eighteen active botanical extracts that creates superior volume all day long. The root spray feeds the roots to produce healthier, stronger hair. The root spray also assists styling, volume and hold between washes.
Each product is fitted with an easy to use pump applicator to deliver exactly the right amount of product for each hair type. This makes the products very economical and the effects tailored to each individual. Unlike other brands that encourage people to use more of the product to drive sales, Swell provides clear instructions to help consumers use just the right amount to deliver beautiful and healthy hair with genuine volume.
Special VIP benefits
Every month Swell will be giving its Swell VIPs the special inside track on what Swell is planning and will update them about how their advice is shaping what Swell will do next. All VIPs will also have an exclusive access to promotions, experiences, information and prizes. The January promotion (ending 31st January) includes a special VIP discount code to buy the products from the Swell online shop. All orders over £45 are post and packing free. With this discount the shampoo is only £14.95 (normally £23); conditioner £16.90 (normally £26) and the root nutrient spray £19.50 (normally £30). There is no limit to the number of times this code can be used or to the amount of product that can be purchased.
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About Swell™
Swell is a breakthrough three-step hair care solution that brings volume and health to fine, limp and thinning hair from root to tip. Its formula is sourced from a selection of a minimum of 97% of only the finest and richest natural ingredients. It is the hair care brand that delivers immediate and sustained results, leaving the hair feeling nourished, beautiful and lustrous with a luxurious texture and natural aroma from its pure essential oils. Swell delivers with no compromises and is defined as glamour with goodness. It is natural and effective- making the hair more manageable and delivering increased volume.
Become a Swell VIP for free samples, discounts and prizes by downloading our VIP app at our Facebook page – www.facebook.com/swellhairuk