Messaging & Brand Development

One of the many benefits of listening to customers and employees is that you learn whether or not what you say is truly compelling and whether or not you live up to what you say. We have developed a very effective method for developing compelling propositions and sales messages that defines the value you deliver to customers.

How does it work?
We run an initial facilitated workshop attended by the senior decision makers in the business. This lasts about six hours and is guaranteed to produce a new value proposition that has the buy-in of all participants. The workshop goes through three rapid phases to deliver value in just one session:

  • Discovery – we start with your business objectives and then gather other facts that are essential to ensuring the proposition is grounded in commercial reality not aspirations
  • Creation – we start with a straw man proposition drawn from the discovery phase and then subject it to scrutiny and improvement by the delegates
  • Testing – we subject the proposition to a battery of tests we have created over the years which produces a final proposition that the delegates agree upon.

After the workshop we develop the proposition further so that:

  • It works in all target sectors
  • It works with all types of buyer
  • It is supported by proof
  • It is brought to life by systems and processes that we help you to brand so they are unique to you.

Finally we capture the proposition in a document that makes it easy for customers, prospects, employees and other stakeholders to understand, buy-in to and use the proposition. If we are running customer adviser group for you we can also test the new proposition with your VIP advisers to be certain that it really does set you apart from the competition.

What will it deliver to your business?
The new proposition and messages will deliver a number of benefits including:

  • Increasing your sales success by making you more compelling to customers and prospects
  • Ensuring that your employees and your partners find it easier to sell your value for you
  • Accentuating your point of difference so you open and sustain a gap with your competitors
  • Integrating all your processes and marketing so that they reinforce and strengthen your point of compelling difference
  • Simplifying your messages so that third party channels to market find it easy to sell for you.