People
Crispin is a recognised authority in harnessing the power of Word-of-Mouth to help organisations grow. By working with leading specialists, Crispin has developed a breakthrough methodology for increasing the recommendability of products, services or brands. He is the architect of the UK first in consumer engagement developed for the Simple beauty brand, launched in April 2007 which won the inaugural Web 2.0 award from the PRCA in November 2007 and the Sabre Award in May 2008 and now has over 100,000 members.
He has also taken the Net Promoter Score (NPS)* – the world-class metric developed by Bain & Company and Satmetrix, that identifies the recommendability of a product, service or brand – and adapted it to become an invaluable foundation for improvement, innovation and growth. He has embedded NPS as the foundation research technique for Onva’s customer and employee engagement methodology. And, he is one of the leading exponents of Net Promoter in the UK.
Crispin has over 25 years experience in delivering communications solutions for brands as diverse as 3Com, Simple and Unilever and is the creator of the award-winning communications planning and management regime – ValueFlow – that won his firm – Kaizo – the accolade of the UK’s Innovative Company of the Year in 2003.
He became CEO of The Argyll Consultancies PLC in 1990 and during his tenure (he stepped down to focus on innovation in April 2007) he led the company to be the fastest growing PR company in the UK in 1991, the No.2 performer over a decade in 1997 and one of the Top 5 PR firms to work for. In 2001 his company was ranked Ofex Company of the Year.
He is a regular speaker about advocacy as the driver of growth, a Fellow and past Chairman of the Public Relations Consultants Association (PRCA), a Fellow of the Chartered Institute of Public Relations (CIPR), a Fellow of the Institute of Directors, a Freeman of the Guild of PR Practitioners and a past Chairman of the European region of the Worldcom PR Group.
Matt is an award-winning marketing and PR professional with over a decade’s experience. Over the past two years he has been focused on empowering businesses through Net Promoter®, to directly engage with customers, drive up levels of customer advocacy, sales and deliver a word-of-mouth advantage.
Previously he worked as a PR professional in both London and Sydney for two of the world’s largest PR firms – Weber Shandwick and Burson-Marsteller. He has worked across brands such as PlayStation, Siemens, PalmOne, Simple, Unicef, Hewlett Packard, Castroland the Football Federation Australia. His ability and experience allows him to ascertain the needs of a business rapidly and to implement a successful, customer loyalty and communications strategy that delivers targeted results.
