Onva is a world leader in conversational marketing and sales. We were formed to capitalise on the fact that we live in the recommendation generation* and that the rise of social media means organisations can now afford to have direct relationships with all their audiences. As a result, our award-winning thinking has saved and earned our clients millions of pounds by delivering a word-of-mouth advantage.
All our services are aimed at increasing revenue and profit by improving the effectiveness of sales and marketing through the close engagement of our clients’ customers and employees – regardless of whether they are business buyers or consumers. Our approach is proven with organisations of all sizes, no matter what sector or niche. It focuses on increasing loyalty and advocacy and then capitalising on this by getting customers and employees to recommend positively, co-create content and share innovative ideas.
The power of conversational marketing and sales
Positive experiences trigger the desire to recommend. Our work triggers the desire to recommend on a repetitive basis by treating customers and employees as advisers. As proof of the power of this approach our thinking has delivered more than 100,000 advocate advisers to one brand alone. And it cut customer acquisition cost from £75 for direct mail to less than £3 a head via our direct engagement model. We reduce customer churn; de-risk business decisions; increase employee loyalty, and have always delivered a significant return on investment. It’s a simple and refreshing philosophy we help our clients adopt; put your customers and employees at the heart of your business and turn them into a volunteer sales force.
Using Net Promoter to drive loyalty and word of mouth
How many of your customers churned in the last six months? How many will churn in the next six months and how much of your business budget do you focus on driving personal recommendations versus, PR, advertising and direct mail to hit your sales goals? We can give you answers to all these questions by using Net Promoter. Furthermore, we are a Leading Net Promoter Loyalty Partner and can therefore deliver advice on how to drive business improvement. And we can add a new conversational marketing approach that turns your promoters into a volunteer salesforce.